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Search Engine Optimization


Search Engine Optimization or SEO is a way of making sure potential customers can find your web site. Research shows that Internet users aren't likely to go past the first three pages - or top 30 results - of a search when searching for information on a product or service. Qualified search engine optimization companies can work with your website content to ensure your site is visible in the top 30 results.

Polysort, of Akron, Ohio, has mastered SEO by using strategic, content- and link-focused "best practices" that are accepted by a broad base of the major search engines. These proven methods result in increased Internet visibility to attract the right audience and generate the most qualified traffic to your web site.

In the course of developing and promoting our plastics and rubber industry portal Polysort, we perfected the art of search engine optimization. Polysort is skilled in helping to determine the best keywords or phrases for your business, industry and your desired audience. We focus on well-written content, proper web site coding, incoming link strategy and targeted industry promotion to ensure optimal performance. We also keep up with the science, policies, and SEO ranking formulas and algorithms used by the search engines, which constantly change and differ from engine to engine.

Our search engine optimization program includes the following elements:

Performance Keyword Discovery Phase:

  • Research and document the best performing keywords on major search engines - which terms will deliver the highest quality and quantity leads to your web site
  • Analyze the SEO keyword strategy of your top competitors
  • Identify the top general and industry search engines and directories that will provide you important exposure Internet-wide
  • Develop a recommendation for improved search engine performance based on keyword research and analysis of your existing web site.
Site Optimization Phase: Initial project planning, writing search engine optimized content, content revisions, back end programming upgrades, and navigation upgrades. Implementation of Incoming Link Program.

Performance Tracking Phase: Traffic monitoring, performance audits, strategy counseling, search engine analysis, competitive benchmarking and lead tracking.


As a company with more than 10 years domain experience in the plastics and rubber industry, Polysort is best suited to develop an effective search engine optimization strategy for your plastics or rubber industry company.

To learn more about search engine optimization, you can visit the SEO site we developed specific to this topic -- Pilot Fish SEO, or read Polysort President Angela Charles' personal blog on search engine optimization and web design called KISS (Keep it Simple, Stupid) SEO & Web Design.

Contact Polysort for assistance with your search engine optimization project or call 800-326-8666 ext. 2104.


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